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20% OFF 2+ ITEMS CODE FINE20

About us

Our Concept

Anna Concept is a jewelry and fashion accessories brand born in early 2021 in the US. More than jewels, we believe in the power that each piece has to elevate not only the everyday look but woman’s self-esteem. What you wear as jewelry tells about your personality and makes you fell unique and powerful. More than jewels: femininity, elegance and quality are words that better describe Anna Concept.

Founded by Brazilian entrepreneur Ana Fonseca, Anna Concept brings all the experience and know-how of its founder in the fashion industry by careful curate in the light of the most recent fashion trends.

Where and How

Majority of our pieces are designed and handmade in a sustainable way in Brazil, using 925 sterling silver and stainless steel, plated high polish 18K gold for maximum shine.  

We can only evolve if we maintain a continuous effort to only use the highest quality materials available to us, therefore you can find pieces that are nickel free meaning that they are hypoallergenic. Our pieces are made using the best sealants, resulting in plated jewelry much more durable. Most of the materials we use are: 925 sterling silver ; Brass ; Stainless steel; Freshwater pearls.

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