From Ana, with Love

“I started Anna Concept to create the kind of jewelry I could never quite find—beautiful, elevated pieces that are easy to wear and full of intention. Thank you for being part of this journey.”
— Ana Fonseca, Co-Founder & Creative Director 

About Anna Concept

Jewelry that elevates, empowers, and endures.

Anna Concept was founded in early 2021 with a clear purpose: to create jewelry that feels effortless yet extraordinary—pieces that not only elevate your everyday look but also uplift your confidence.

Designed to blend timeless style with a modern point of view, our collections are made for women who want more from their accessories—more versatility, more intention, more meaning. Whether you're layering your everyday favorites or making a subtle statement, Anna Concept brings you pieces that feel personal and polished.

Our Philosophy

We believe jewelry should do more than decorate—it should connect. Each piece is thoughtfully designed to become part of your daily life—easy to wear, easy to love, and always true to your style.

Whether you're dressing for yourself or marking a moment, our jewelry is meant to move with you.

Craftsmanship & Materials

At Anna Concept, we are deeply committed to quality, detail, and design. Most of our pieces are handmade using materials selected for their durability and brilliance:

• 925 sterling silver: Our signature metal, valued for its elegance and longevity. Every piece is crafted with care and finished with thick layers of 14K or 18K gold or rhodium for a radiant, lasting shine.

• Natural and high-quality synthetic stones: From vibrant gemstones, freshwater pearls to ultra-clear lab-grown crystals, we carefully curate stones that meet the highest standards in cut, color, and clarity.

• Nickel-free & hypoallergenic: Our jewelry is designed to be gentle on all skin types, combining luxury with comfort.

Pioneers in Moissanite

Anna Concept is proud to be one of the first brands to bring moissanite jewelry into the spotlight. Known for its exceptional brilliance, clarity, and diamond-like durability, moissanite is a lab-created stone that offers ethical beauty with undeniable sparkle. Our moissanite pieces are crafted to stand out—luxurious, lasting, and made to shine every day.

We also work with natural gemstones and high-quality synthetic stones, each chosen for their distinct charm, vibrancy, and elevated finish.

Anna Concept Fine Leather

In 2024, we introduced Anna Concept Fine Leather—a capsule of timeless belts, handcrafted in Italy using authentic Tuscan leather. Produced in small batches by skilled artisans, these pieces reflect the same dedication to quality, detail, and modern styling that defines our jewelry collections.